A manual of practical techniques to solve business problems, explained from the technical person's point of view.
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What's wrong with technical specialists? Nothing.
What's wrong with how they're trained? Read on...
Hi. We're Alistair Gordon and Dominic Johnson, and we're coaches who've worked with economists, developers, engineers, scientists and other highly technical people for nearly 10 years. We keep seeing the same problem - and as a leader of a technical team, you probably do too.
The more senior a specialist becomes, the more their challenges aren't just technical - they're broader business problems.
And so specialists get stuck. It doesn't matter how proficient they are technically - if they can't negotiate, explain the commercials of a technical idea, coach and mentor, or tap into corporate sponsor networks, they hit a technical ceiling and their career and effectiveness stalls.
Help your team break the ceiling
Business skills aren't rocket science, especially to an actual rocket scientist.
But they're not taught well to technical teams. Most business training coaches how manage people, when what technical specialists need is to achieve more with their expertise.
That's why we've spent three years writing Master Expert. It teaches the tools and techniques that business generalists, MBAs and entrepeneurs use to be successful - but in a way that relates to techincal work, and makes sense to specialists and individual contributors.
This is a very practical book. Every example is a situation that has been faced by our real-life coaching cohort in their real-life technical roles.
Like our Expertship coaching programs, the book offers hundreds of repeatable, reusable models, checklists, diagrams, action items and tools.
Plus ideas for better day-to-day working, including how to maintain energy levels, and manage conflict, overload, priorities and delegation.
Want to know more?
Sign up to our newsletter to download two free chapters.
You'll also get access to our free career-planning and specialist development tools as they're released.
Join the mailing list to download two chapters of Master Expert.