A manual of practical techniques to solve business problems, explained from the technical person's point of view.
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Hi. We're Alistair Gordon and Dominic Johnson, and we're coaches who've worked with economists, developers, engineers, scientists and other highly technical people for nearly 10 years. And we keep seeing this problem.
Specialist careers get stuck. The more senior a specialist becomes, the more their challenges aren't just technical - they're broader business problems. And business skills aren't trained reliably or consistently to individual contributors.
Learn the right kind of business skills. Most business training teaches how to manage people, when what technical specialists want is to do more with their expertise.
That's why we've spent three years writing Master Expert. It teaches the tools and techniques that business generalists, MBAs and entrepeneurs use to be successful.
But only the techniques you actually need as an individual contributor, explained in a manner that relates them back to your job.
This is a very practical book. Every example is a situation that has been faced by our real-life coaching cohort in their real-life technical roles.
Like our Expertship coaching programs, the book offers hundreds of repeatable, reusable models, checklists, diagrams, action items and tools.
Plus ideas for better day-to-day working, including how to maintain energy levels, and manage conflict, overload, priorities and delegation.
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